Sony Projection Tv Parts

Sony swings to quarterly loss after quake

TOKYO — Japan's Sony said Thursday it swung to a net loss in the fiscal first quarter on the impact of the March 11 earthquake, and cut its profit forecast by 25 percent on weak TV sales and a strong yen.

Blaming the impact of the March disasters and a soft electronics business environment, Sony slipped to a 15.5 billion yen ($191 million) net loss in April-June, when it suffered a major hacking attack on its online networks.

The figure compared to a 25.7 billion yen profit in the same period a year ago.

In the three-month period, Sony's consolidated operating profit plunged 59 percent from a year before to 27.50 billion yen on sales of 1.49 trillion yen, down 10 percent.

Sony lowered its May forecast for an 80 billion yen net profit in the current fiscal year ending March 2012 to 60 billion yen, citing a stronger Japanese currency and lower projected LCD television sales in the face of sagging demand and fierce competition.

Chief Financial Officer Masaru Kato said the TV business -- a long-time laggard -- suffered from economic weakness in the US and Europe, exposing the company to foreign exchange pressures in highly competitive markets.

"We think we can be profitable at the current exchange rate levels," said Kato at a news conference.

"We had almost no negative impact from the dollar, but the euro is still an issue for us." The CFO added that Sony would continue trying to move more operations out of Japan, where possible, as part of a 20-year trend.

The company lowered its projection for TV sales for the year to 22 million sets, from 27 million. It revised its sales forecast lower by four percent to 7.2 trillion yen.

The Tokyo-based maker of PlayStation consoles and Bravia television sets was forced to shutter plants in Japan after the March quake and tsunami disaster battered supply chains, damaged facilities and dampened consumer demand.

While Japanese firms have been seen to stage a quicker-than-expected recovery from the disasters, the rise of the yen has hurt exporters, eroding repatriated overseas earnings.

Sony to Christen In-Store Boutique at Abt Electronics on Nov. 17

Glenview, IL (PRWEB) November 14, 2006

Sony executives will be on hand at Glenview-based Abt Electronics on Nov. 17 to christen a 1,700-square-foot in-store boutique that is Sony’s largest and most elaborate store-within-a-store project to date. Sony and Abt will simultaneously unveil the Sony PlayStation 3, the long-awaited next generation of the popular gaming console.

Carved out of Abt’s 65,000-square-foot showroom, the boutique displays virtually all Sony consumer electronics products side by side to demonstrate how they work together, spotlight the Sony brand, and provide a one-stop Sony shopping experience.

Roughly one-fifth of the space in the Sony shop is occupied by a home theater installation featuring the company’s top-of-the-line 60″ XBR2 rear projection TV, six-piece Platinum DVD and surround sound system, and bench-style seating.

Shoppers can also grab a guitar-shaped controller to play RedOctane’s Guitar Hero music video game for the PlayStation on a 46″ Sony flat panel LCD TV suspended from the ceiling, hop on a dance pad to stomp out the rhythm with Konami’s Dance Dance Revolution in front of a 32″ Sony screen, try out the Sony VGX-XL2 Digital Living System for organizing and playing up to 200 CDs and/or DVDs, and more.

Products on display range from Sony televisions, DVD/VHS players, speakers, digital still cameras, digital photo printers and camcorders to gaming consoles, computers and boomboxes. Aggregating the products in one place enables customers to see how a Sony digital camera works with a Sony Vaio PC, print pictures taken with demo cameras on the spot, and otherwise get a firsthand look at how the products interact.

“We have a number of store-within-a-store operations around the country, but this is the largest in both size and product assortment,” said Jay Vandenbree, President, Sony Consumer Sales Company. “Products that work together are displayed together, and everything is placed in an entertainment-style environment. This gives consumers a perspective they can’t get in traditional category-by-category merchandising. They can experience the value of different product combinations and apply it to their needs.

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