Sugar Bowl Broadcast

Idaho Potatoes Get Their Own Bowl (Game)

Finally, vegetables will get a representative at the smorgasbord known as college bowl games. 

According to the announcement ,

The Famous Idaho Potato Bowl continues the tradition of commodity-named bowl games with connections to a state’s top agricultural export. The Orange Bowl, Sugar Bowl and Cotton Bowl all took their namesakes from products critical to their respective state’s economic health. Idaho has been the nation’s largest producer of potatoes every year since 1957. The “Famous Potato” slogan was initiated by the Idaho Potato Commission and added to the State’s license plates in 1948.

The only down note: the new Potato Bowl will replace what was once known as the Humanitarian Bowl. It was nice to see humanitarianism get some brief TV time, even if it was in the midst of a slew of young men piling on top of one another.

The logo for the new bowl game has a potato that also serves as a football; butter and sour cream brand marketers, paying attention? It's also a golden opportunity for its home state, of course.

"We're proud to support a bowl that has become a national showcase for the State of Idaho," said Frank Muir, CEO of the Idaho Potato Commission in a news release .

"Our new title sponsor ensures the longevity of the Bowl and means that fans around the country will continue to see exciting games on the blue turf in Boise," added bowl Executive Director Kevin McDonald.

The new deal also comes with a new broadcast agreement with ESPN, which will televise the game for at least the next four years. Teams from the Western Athletic Conference and the Mid-American Conference will be featured in the game, which will be on Dec. 17th this year.

2010 Allstate Sugar Bowl Official Complete Game Broadcast

2010 Allstate Sugar Bowl Official Complete Game Broadcast
2010 Allstate Sugar Bowl: Official Complete Game Broadcast...In his final college football game, Florida quarterback Tim Tebow produced perhaps the best performance of his storied career to lead the Gators to a 51-24 victory over the Big East champion Cincinnati Bearcats in the 2010 Allstate Sugar Bowl. Tebow threw for a career-high 482 yards and three touchdowns, and rushed for another 51 yards and a touchdown. He completed his first 12 passes and finished with 533 total yards, a single-game Bowl Championship Series record, topping the 467 yards that Texas' Vince Young recorded against Southern California in the 2006 Rose Bowl. Wide receiver Riley Cooper hauled in seven passes for 181 yards and a TD and tight end Aaron Hernandez added 111 yards and a touchdown on nine catches for the Gators. The victory gave the Gators back-to-back 13-win seasons and was a fitting end for the winningest seior class in SEC history. The bearcats entered the game undefeated and touting one of the most explosive offenses in the country, but the Florida defense held Cincinnati to 246 yards of total offense and just three first-half points. The 'Official Fox Sports Allstate Sugar Bowl' DVD includes the commercial-free game broadcast as well as special bonus features. It is a great addition to any Florida fan's collection.

Shortcuts; Post Game Coverage; 'In The Trenches' and 'Tebow Cam' Courtesy of FoxSports.com...

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